top of page
kaddie rothe creative directress founder goalgirls
kaddie is a freelance creative directress,
writer and brand

she taps into social currents to create campaigns like movements.
hi, i'm  kaddie rothe - and i'm a cross-creative living a life of perpetual plot twists. i'm your textbook generalist, being an expert in everything and nothing in particular. if you ask me to embroider a pillow, i'll make it fly through the room and shoot lazers too. i make sure i always love what i do, let the idea guide the process, shine my light and light other people's fire with it. always making a little trouble on behalf of women. so here's a bit about me:
as a freelance creative i focus on progressive campaign concepts, visual storytelling and brand building. i direct projects from ideation to release. as an extension to a company's in-house marketing team, i'm the one with the best bad ideas. trying to break through open doors. i'll make sure to activate my network of thought leaders and influencers to hype it all up. my process is co-creative: i'm here to amplify relevant voices and ideas, in bold and imperfect steps towards a more equal world.
in 2016 i founded Berlin's most rebellious creative collective goalgirls. when the pandemic hit i decided to kick off The Unsettling Project. that means i currently work, write, create and collaborate all around the world. that means you can work with me as the lead of a goalgirls team or solo.

i'm a purpose-driven entrepreneur with a strong focus on gender equality, radical vulnerability and the female perspective in business - i consult with brands to find the things they can move - besides their product. read more here

i live 13 1/2 lives like captain bluebear. and i write in magic realism about antifragility, unlearning and my unsettled life in my blog.  i'm currently writing my first novel about Hedi, who is reverse-mary kondoing chaos into her life. it's the best and worst thing i have ever done in my life. read more here

the journey


freelance creative


founded goalgirls


captain bluebear

i'm currently working solo on brand stories, marketing concepts,  social media campaigns, copywriting and all kinds of cool things with progressive brands like bumble, squarespace, youtube, soundboks, tom tailor and more -

goalgirls is a female-driven, rebellious creative agency based in berlin. with a collective of over 150 female creatives who are out to disrupt the archaic structures of the industry and create purpose driven brand communication.

at 15 i left the village i grew up in to live at least 13 1/2 lives like captain bluebear. i've lived in the UK and studied interdisciplinary design at the renowned university goldsmiths in london. then i worked in an advertising agency (and hated it), so i founded a fashion label (meh) and then moved on to spend 4 years in hospitality (loved it). i peaked my career as an events manager at soho house berlin before deciding it was time to found my own company - goalgirls.

get in touch

+49 171 - 5284930

  • Instagram
  • Twitter
  • LinkedIn
bottom of page