my story is a perpetual
plot twist

okay. here's the pablo talk: kaddie rothe is a freelance creative, copywriter and founder of the rebellious creative agency goalgirls and the conscious wholesale the feel goods. she currently lives an unsettled life and works, writes and creates from all around the world. 

as a freelance creative she develops campaigns like movements for progressive brands. kaddie directs campaigns from ideation to release. she is an extension to in-house creative teams. she taps into today's social currents to tell a brand's story. she builds and hypes social media campaigns with her extensive network of thought leaders. (- i'm also an absolute fool. with the best bad ideas.)

as a purpose-driven entrepreneur she has a strong focus on gender equality, radical vulnerability and the female perspective in business - get an overview of her journey here.​​

kaddie is an expert in nothing in particular and lives 13 1/2 lives like captain bluebear. she writes about antifragility, unlearning and her unsettled life in her blog.  she is currently writing her first novel about Hedi, who is reverse-mary kondoing chaos into her life.

the journey


freelance creative


founded goalgirls


captain bluebear

kaddie is currently working solo on brand stories, marketing concepts,  social media campaigns, copywriting and all kinds of cool things with progressive brands like bumble, squarespace, youtube, soundboks, tom tailor and more -

goalgirls is a female-driven, rebellious creative agency based in berlin. with a collective of over 150 female creatives who are out to disrupt the archaic structures of the industry and create purpose driven brand communication.

at 15 kaddie left the village she grew up in to live at least 13 1/2 lives like captain bluebear. she lived in the uk and studied interdisciplinary design at the renowned university goldsmiths in london. she worked in an advertising agency (and hated it), founded a fashion label (meh) then moved on to spend 4 years in hospitality (loved it). she ended up as an events manager at soho house berlin before deciding it was time to found her own company - goalgirls.

get in touch

0171 - 5284930

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