Directress, writer, founder, dopamine-decorator, hot mess mama. My girlpower is my girlsoftness.
I’ve built agencies, zines, collectives, and a Hexenhaus in the woods — always with the same mission:
to turn feelings into movements and vulnerability into a superpower.
Big things I did:
Founded GOALGIRLS* — softly slaying the patriarchy
Founded THE COOLECTIVE — a powerhouse of creatives
Founded THE SUDDEN STORY SOCIETY — rewriting the rules of publishing
Built Das Hexenhaus — a dopamine-décor fairytale
Started a podcast called HOT MESS MAMA.
If you vibe with feelings-as-strategy, let’s connect.
50% TINKER-BELL
50% CHAOS
THE JOURNEY
since 2025
founder
2020-now
freelance creative
2016-now
founded goalgirls*
2006-2016
captain bluebear
With THE COOLECTIVE, I built the agency I always wanted to work with: fast, fearless, and full of creative fire. I bring the right people together — directors, DoPs, designers — and shape them into a dream team for every project. My job? To make brands feel iconic without the big-agency bla bla. THE COOLECTIVE is where I get to turn ideas into stories, stories into culture, and culture into something you can actually feel.
i'm currently working solo or as part of the goalgirls* collective on brand stories, marketing concepts, social media campaigns, copywriting and all kinds of cool things with progressive brands like bumble, squarespace, highsnobiety, soundboks, tom tailor and more -
goalgirls* is a female-driven, rebellious creative agency based in berlin. with a collective of over 200 female creatives who are out to disrupt the archaic structures of the industry and create purpose driven brand communication.
at 15 i left the village i grew up in to live at least 13 1/2 lives like captain bluebear. i've lived in the UK and studied interdisciplinary design at the renowned university goldsmiths in london. then i worked in an advertising agency (and hated it), so i founded a fashion label (meh) and then moved on to spend 4 years in hospitality (loved it). i peaked my career as an events manager at soho house berlin before deciding it was time to found my own company - goalgirls.
