My girlpower is my girlsoftness. 
 

I’m Kaddie Rothe— a creative Tinkerbell with a fearless edge, tinkering with ideas and turning social currents into momentum for brands and communities. I’m a smart creative—curious, versatile, and always dancing to the beat of the moment. 
 

I believe creativity is a powerful tool for change, and I use it to amplify voices, rewrite narratives, and challenge outdated systems.

Whether I’m crafting stories that resonate, directing campaigns with purpose, or building digital communities that spark connection, I’m all about creating work that moves people and culture forward.

I’ve partnered with progressive brands like Bumble, Squarespace, Armed Angels, and Netflix, helping them connect with audiences in authentic and impactful ways.

As a founder, I create spaces where ideas flourish, perspectives shift, and the patriarchy gets a well-deserved shake-up—with a blend of softness and strength.
 

Two years ago, I launched The Unsettling Project—an ongoing exploration of living, creating, and breaking boundaries. I gave away everything I owned to perpetually travel and carry my life's baggage in a cabin-sized suitcase. I embrace chaos, risk, and the unexpected because that’s where transformation begins.

I’m a storyteller, weaving narratives that make people feel things. As a directress, I bring these stories to life through visually compelling campaigns. As a writer, I’m a raconteuse of feelings, weaving words that resonate and move people.

I make a living with something I can’t live without.